Joined :
31 January 2012
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Thursday, 07 February 2013
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Metrics Aren't the Same as Targets

A client who had been with me in a Results Chain modeling class – recently told me of her challenge getting her internal client to agree on the definition of an outcome. Even though the main focus of everything on the model was toward an increase in a key metric, he refused to define the outcome as “… increased”. He simply wanted to state it as something “to be monitored”. (But he still wanted to see the root initiative take place.)

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